Marketing Intelligence
Most marketing reporting answers “what happened.” Marketing Intelligence answers “what’s causing it, and what should we do next.”
ZiroData builds the analytics layer that connects ad spend, content, SEO, and campaigns directly to pipeline and revenue — so budget decisions are based on modeled evidence, not last-click attribution or platform-reported ROAS.
The Problem With Most Marketing Reporting
Last-click attribution overweights bottom-funnel channels and hides what actually initiated the customer journey.
– Platform dashboards (Meta, Google Ads) grade their own homework — reported ROAS is rarely reconciled against actual CRM revenue.
– SEO is measured in rankings and traffic, not in qualified pipeline influenced.
– No one connects content performance to sales outcomes**, so content strategy runs on opinion.
Marketing Intelligence exists to close these gaps with data engineering and statistical modeling — not another dashboard template.
How This Connects to the Rest of Your Data Stack
Marketing Intelligence doesn't sit in isolation. It feeds:
- Growth Intelligence — for revenue and forecasting models
- Customer Intelligence — for segmentation and CLV
- Business Intelligence — for the executive dashboard your leadership actually looks at
What's Included
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Your Guide to Common Questions & Solutions
How is Marketing Intelligence different from a marketing agency?
An agency runs channels. We build the measurement and modeling layer that tells you — and any agency you hire — what’s actually working.
Do you replace our existing marketing team?
No. We build the intelligence layer they use to make better decisions, and train them to run it.
How long until we see results?**
Initial attribution and reporting infrastructure: 3–6 weeks. Marketing Mix Modeling with statistically reliable output: typically requires 12+ months of historical data.